George is the founder and CEO of ProSeed, a people agency specialized in training and business development. The establishment of this company came as the natural outcome of George’s extensive work experience with blue-chip multinational organizations on regional and global levels. His vision is to position ProSeed as the number one destination for businesses in the MENA region seeking to enrich the potential of their people.

George has also provided numerous companies valuable consultancy related to marketing. He holds two MBAs with emphasis in marketing management, as well as in international business and trade.

Although Simon values his experience as Short-Order Cook, Cocktail Barman, Strawberry Farmer and Office Cleaner, it's probably his 18 years as Advertising Copywriter and Creative Director that have the most bearing on his present career. Whether based in London, Hong Kong, Australia, Thailand or Singapore, Simon has been a passionate advocate for the power of creativity, with a shelf-full of creative awards to prove it.

This passion continues with the creative approach of Allsorts where Simon is a popular facilitator working throughout Asia, with programmes such as Creative Selling, Creative Thinking and Creative Presentations. Simon lives in Singapore with his other passions: his two sons.